NEW FINDINGS: How Do Women Feel About Having A Small Chest?

At Pepper we hope to inspire women with small cup sizes to celebrate their bodies exactly as they are with bras that make you look and feel good. The need for a company like Pepper came from those moments when you looked in the mirror and felt like you weren't enough, got teased in middle school for having a 'boy body', or endured bulky push-up bras to avoid cup gaps.

Any of these experiences sound familiar?

I always thought that there was something wrong with ME, because even though I was purchasing the correct size bra (I must have measured myself a dozen times just to make sure) nothing ever fit right. I always felt like a little girl playing dress up wearing bras that clearly didn't fit. Society makes small-chested women feel as if we aren't "real" women, and unfortunately, I've bought into those lies for all these years. - Lauren U.

At a dress fitting in high school, the (male) seamstress kept asking me whether I had on a bra. I insisted I did, but he eventually handed me two pieces of thick padding. Once I put slipped them into my bra, he exclaimed, "Aha! Now you have bust!" My family and I laughed, but I was mortified. - Rosie L. 

If you've ever felt this way about your body, you're not the only one.

As part of our mission to encourage more self-love and eliminate harmful body image associated with this body type, we conducted an online survey of 832 women in August 2019 to learn how women feel about having a small chest. We wanted to know how pervasive the problem was so that we could change it.

91% wish their boobs were bigger

77% say society thinks women are less attractive because of a smaller chest size

Conclusion: There's more to be done as a society and community to instill the belief that all bodies are good bodies.

We are constantly bombarded with messages that we're not enough and need to look different to look great. We're here to put an end to that and tell you that you're perfect the way you are. We're doing this first with bras designed perfectly for you, but it won't stop there. Want to be part of this movement? Join the Pepper Small Squad Facebook Group to connect with hundreds of other women who are on a mission to love their bodies and inspire others to do the same.

See the full results below:



  • I have struggled with small breasts all my life. I was made fun of, ignored, just to name a few. It is what it is and I’m still trying to be ok with what I have, or have not. Thank you for providing bras that fit and look wonderful!

  • I’m shocked and saddened to read these results. What the hell is going on?

    I am an A cup. The only people that have ever commented negatively on my breast size are ‘potential’ boyfriends and I use the word ‘potential’ lightly because seriously if that is all they can find to comment on, then they never were in with a chance. So thus- who cares?

    Powerful women have better things to do than obsess over boob size and worry about the male gaze, right?

    For all those younger women who may not like the fact they have smaller boobs, let me share a secret with you: all my friends with larger breasts, at 40+, are now very jealous of mine. Yep, mine may be small, but they haven’t sagged nor do they get in the way of me exercising hard, swimming, wearing no bra elegantly(!) and wearing whatever I want when I want.

    The only disadvantage to smaller breasts is what Pepper has discovered- it’s hard to buy good bras that fit. I’ve always been able to find them in Europe (seems like they dont have quite the same hang ups) but here in Australia, off the rack bras start at B cup and work up. Hurry up and sell here please.


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