Why These Two Women Started 

A Bra Co. For Small Chests




Why These Two Women Started A Bra Company For Small Chests

Why These Two Women Started A Bra Company For Small Chests

The founding story of Pepper

as featured in:

as featured in:

The Founding Story of Pepper

Who are the founders behind Pepper?

Pepper was created by Jaclyn Fu and Lia Winograd in 2017 to eliminate the body shame associated with having a small bust. Pepper was first inspired by Jaclyn's personal experience of not being able to find 32A bras that fit her, and the feelings of not being enough because of society's standards. 

Lia and Jaclyn met in New York City and together started dreaming of a bra company that would inspire women to love their bodies exactly as they are.

Why have bras fit small chests so terribly for so long?

Most bra companies design using a 36C size as their model, and then scale that design up or down - expecting women of all sizes to perfectly fit. Efficiency is prioritized over fit. Designs aren't adjusted to better fit different sizes. 


This leads to annoying issues like cup gaps, poking underwire, and slipping straps for small-chested women. Bra sizing and measurements for smaller sizes are also very different, but most bra companies take a one design fits all approach. 

Why does a company like Pepper matter?

It's time that bra companies celebrated women's bodies instead of making them look like something they're not. Young girls shouldn't have to feel the pressures of looking bigger during puberty, or get made fun of being 'flat' in middle school. 


Even to this day, pop culture and the media sheds a negative light on this body type and reinforces that being small chested is something to be ashamed about. Pepper is not just creating better fitting bras, but starting a movement to rally women to unapologetically love their bodies as they are.

Where and how are Pepper bras made? 

Pepper bras are made with love in Colombia, where Pepper co-founder Lia is from. Pepper has brought economic opportunities to women here through a partnership with a socially responsible manufacturer. They employ female heads of households and also provide fair wages and benefits to everyone. 


When creating new designs, we extensively test individual sizes with real customers during the development process to ensure the perfect fit.

What makes the fit so much better?

All Pepper bras are thoughtfully designed to fit and flatter AA, A, and B cup sizes. To solve the pesky cup gap issue, we specially created cups that are shallower in depth to scoop and lift small busts (like the perfect pair of yoga pants!). 


To prevent pesky poking (or in other words, that feeling of uncomfortable, digging underwire), we made underwire that's less curved and shorter. In redesigning our bras to be anything but average, Pepper bras flatter small chests and give you a natural looking lift - without bulky push up padding.

Try the Best Bras for Small Busts. Returns Are Free.

Find the perfect fit with Pepper's at-home try-on program. Receive FREE SHIPPING over $70 and FREE RETURNS with complimentary return labels. Just ship the one that doesn’t fit back!

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Have questions on sizing?

Email us at pepsquad@wearpepper.com or chat with us on Messenger